Prep the Meat: Trim excess fat and silver skin from the roast. Rub generously with salt, pepper, paprika, garlic, and herbs.
Optional Marinate: Cover and refrigerate for 2–4 hours or overnight for deeper flavor.
Preheat Oven: Set oven to 325°F (165°C).
Sear the Roast: Heat olive oil or butter in a pan and brown the roast on all sides to lock in juices.
Roast with Vegetables: Place roast in a roasting pan with chopped vegetables around it. Add broth or wine if desired. Roast for 2.5–3 hours, basting occasionally.
Check Doneness: Use a meat thermometer; 135–140°F for medium-rare, 150°F for medium.
Rest the Meat: Remove roast from oven and cover loosely with foil for 10–15 minutes.
Slice and Serve: Slice against the grain. Serve with roasted vegetables, gravy, or your favorite sides.